Thursday, February 9, 2012

I Ate a Jack-In-The-Box Bacon Shake, and I Survived to Tell The Story

I ate a Bacon Shake at a Jack-In-The-Box restaurant, and I survived. To be honest, I’m still enjoying it. But I decided to put the rest of it in the freezer and write about my experience while the smoky flavor was still fresh on my palate.

Before I discuss the nutritional content of this product, let me say this: it’s ice cream, people!! It’s a dessert item. Stop prattling about the nutritional content and start living. It’s got a buttload of fat and enough Calories to power a small city, so get over yourselves and go out there and drive your crazy car to the nearest franchise. I don’t want to hear any more references to an artery-clogging-heart-attack-in-a-plastic cup. You people need to get off your fat ass and start exercising. Stop reading the side panels of Girl Scout cookies in the hope that you’re going to get over the guilt of shoveling Samoas into your esophagus.  You don’t have to eat the whole thing.  Oh my, you just had one cookie and not three cartons? Good for you.

This is an important catastrophic corporate failure, and we all need to go out there and bathe ourselves in the gastronomic foolishness of this mega-stupid decision. Jack-In-The-Box, no doubt, skipped right over about three tiers of focus groups and brought out this menu item straight to the public. This is not failure like getting drunk and having your 9-year-old kid drive the van home.  This is not failure like getting a metal stud driven through your frontal sinus to make yourself look more attractive. This is corporate failure. This is failure on purpose. This is one giant fucking Fountainhead of failure. This is big company meetings and charts and graphs and PowerPoint presentations, and they’re all making hand-wringing decisions about a bacon-flavored shake. When big corporations stick out their collective necks like this, I’m jumping right into the middle of it because I celebrate risk.

Of course, Jack-In-The-Box relies on social media and word-of-mouth to sell their product. I’m playing that pipe. I’m here to tell you that it’s good. It’s not made with real bacon. It doesn’t have a bacon swizzle stick. It’s all artificial goodness that tastes like breakfast made with pancakes, bacon and maple syrup, and everything runs together and tastes a bit smoky, but sweet. It reminds me of a Saturday morning breakfast at Grammy’s house.

Jack-In-The-Box restaurant is a fast food restaurant chain based out of San Diego, California that features the typical hamburger fare.  The bacon shake is a secret menu item for a limited time. It’s not anywhere on the menu, on a poster board at the counter, or on a sign at the door. It’s secret. You have to suck-it-up and ask the pimply-faced kid at the counter. Maybe they won’t have it, but you’ll never know unless you ask.

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